Quotes & Highlights

there was another, darker side to Wilson’s Southern identity. He was not just a son of the South in general, but the son of a Southern pastor who had defended slavery by writing a pamphlet titled Mutual Relation of Masters and Slaves as Taught in the Bible. It was a worldview that Wilson never entirely shook off. As president of Princeton, he stood against admitting black students. As president of the United States, he looked on with approval as his cabinet members segregated large parts of the federal government.
— Daniel Immerwahr, How to Hide an Empire
I’m always surprised when people spend a fortune on a new project, then skimp on training the people charged with bringing that project to life—a perfect example of what it means to be “penny-wise, pound-foolish.”
— Will Guidara, Unreasonable Hospitality
Creativity is an active process, not a passive one.
— Will Guidara, Unreasonable Hospitality
Gifts, to me, are deeply meaningful, which is why I get so mad when a business gives me a cheap tote with a branded USB drive. Try harder! Do better! Gifts are a way to tell people you saw, heard, and recognized them—that you cared enough to listen, and to do something with what you heard. A gift transforms an interaction, taking it from transactional to relational; there is no better way than a gift to demonstrate that someone is more than a customer or a line item on a spreadsheet. And the right one can help you to extend your hospitality all the way into someone’s life.
— Will Guidara, Unreasonable Hospitality
My compulsive attention to detail is one of my superpowers; it’s how I take aim at perfection. But that tendency also means I’m always walking a tightrope between my desire to guarantee excellence by controlling everything and knowing I want to create an environment of empowerment and collaboration and trust among the people who work for me. Like excellence and hospitality, these two qualities—control and trust—are not friends.
— Will Guidara, Unreasonable Hospitality
“The trouble is that most people want to be right. The very best people, however, want to know if they're right.”— John Cleese in Creativity: A Short and Cheerful Guide
— John Cleese, On Being Right
As my dad would say, “Perspective has an expiration date, no matter how hard you try to hold on to it.”
— Will Guidara, Unreasonable Hospitality
“Constant, gentle pressure” was Danny’s version of the Japanese phrase kaizen, the idea that everyone in the organization should always be improving, getting a little better all the time. “Athletic hospitality” meant always looking for a win, whether you were playing offense (making an already great experience even better) or defense (apologizing for and fixing an error). “Be the swan” reminded us that all the guest should see was a gracefully curved neck and meticulous white feathers sailing across the pond’s surface—not the webbed feet, churning furiously below, driving the glide.
— Will Guidara, Unreasonable Hospitality
Praise is affirmation, but criticism is investment.
— Will Guidara, Unreasonable Hospitality
your energy impact the people you’re talking to, as opposed to the other way around.
— Will Guidara, Unreasonable Hospitality