Interesting real estate model that doesn’t use the MLS, targeting buyers directly and reducing the cost to sellers.
“Stories put all the key facts into an emotional context,” Rosen said. “The information in a story doesn’t just sit there as it would in a logical proposition. Instead, it’s built to create suspense.” And the building blocks of all compelling stories, whether they’re told in person, in the pages of a book, or via actors on a screen or monitor, are challenge, struggle, and resolution. Here, then, is how you build a story: First … get your listeners’ attention with an unexpected challenge or question. Next … give your listeners an emotional experience by narrating the struggle to overcome that challenge or to find the answer to the opening question. Finally … galvanize your listeners’ response with an eye-opening resolution that calls them to action.