This started as a quick comment on Alex Hillman’s post Creative Agency, which quickly grew so long that I realized that I had begun writing a post of my own, so I’ve shifted it to my site so I don’t hijack Alex’s discussion (plus I don’t post often enough).
Please read Alex’s post prior to reading this one.
So, Alex’s ideas set my mind-gears a’spinnin’. He covers several aspects of building a community that is beneficial to its members but also to its clients, uniting several concepts that drive me personally, and I believe drive communities around the globe.
A couple of coworking initiatives (LaunchPad, Conjunctured) are growing here in Central Texas, which I think will mesh well with our various Web and creative groups like Refresh Austin, which in turn play a large part in sharing knowledge and connecting members of the professional creative and Web communities. That said, we’re a disparate community, which can be both good (an abundance of creativity and different perceptions and solutions of challenges) and bad (harder to spread the word and unify), and often times the individuals, whether they work for themselves or sit amongst hundreds in large enterprises aren’t able to rely on each other to augment their strengths.
Some love design, others front-end development, or back-end coding. Some dig deep into the perfect turn of phrase, while others concentrate on the most effective way to monetize a product or service. Some of us like to translate between the various cultures. We’re different, which is very good. But we could do more to help each other.
Alex highlights some of the most glaring gaps amongst our profession:
- Creatives who don’t take responsibility for “leading the client just as much as we are leading the project and the result that the end user experiences”
- Independent creatives who may not have the business background, the time or the personality to look out for themselves on the business front
These are large gaps, but they are addressable by the right communities, some of which exist, others of which we need to being forming.
So, we need to connect these communities:
- Independents and corporate designers/developers – it’s amazing how different these experiences can be, and both groups will benefit from the sharing of knowledge
- Experienced and new professionals – connect the energy, vigor and will-not-stop drive with experience and knowledge (business, and yes some political). We have to tap into the excited professionals – no cynicism
- Business professionals and creative professionals – business folks would love to tap into the fountain of ideas that make up a creative world and the designers and developers will gain valuable skills from their counterparts making it much easier to navigate the world of contracts, time lines and expectations
- Open source developers/communities and businesses – As Alex notes, “being an open source software developer does not, and should not, condemn ones self to a life of poverty”, which follows up on Whurley’s Opensville post.
Chief among my questions to the community is to learn what are the first steps we should take to move forward building this new creative agency platform and the other pieces required to move our communities forward? CitizenAgency and Indy Hall have an edge as established, physical spaces with strong communities, but I think Austin is an ideal setting for this as well and could quickly contribute.
So where to?