Quotes & Highlights

Complex Analysis: Always ask AI to explain its methodology step-by-step before it analyzes data so you can follow the reasoning. Have it show you the key assumptions it's making and how they might affect conclusions. Request that complex analysis be broken into smaller parts you can verify independently.
— Greg Storey, Creative Intelligence
Strategic Recommendations: When AI recommends any strategy or approach, ask it to show you the evidence supporting this choice over alternatives.
— Greg Storey, Creative Intelligence
Have AI walk you through how an expert in that field would critique the approach.
— Greg Storey, Creative Intelligence
Creative Work: Instead of accepting final outputs, ask AI to show you its reasoning process so you can guide the direction. Clarify what assumptions it's making about your audience, brand, or goals that you should confirm or correct. Request multiple approaches so you can choose the direction that fits your specific context.
— Greg Storey, Creative Intelligence
"Walk me through how I could verify these numbers independently. What would I check to confirm this analysis makes sense?"
— Greg Storey, Creative Intelligence
Invest your time when AI outputs could affect revenue, risk, or reputation—these high-stakes areas demand preparation. Also prioritize fields where you're currently stuck, avoiding collaboration entirely because you can't validate results. Look for areas where you already have knowledge fragments to build on, making the path to competence shorter. Focus on subjects where you'll need to explain or defend AI-generated work to stakeholders. Skip preparation when the area remains peripheral to your core work or when failure consequences are minimal. Don't invest time where true experts are readily available for validation, and avoid extensive preparation when you're just exploring or experimenting with new ideas.
— Greg Storey, Creative Intelligence
Ask AI to show you five examples of excellent work and five examples of poor work, explaining what makes each good or bad.
— Greg Storey, Creative Intelligence
Instead of asking for conclusions, ask for building blocks—request data sources, methodology, and step-by-step reasoning you can check yourself.
— Greg Storey, Creative Intelligence
It's about professional survival in a world where work is being restructured around who can think with machines versus who just follows instructions from them.
— Greg Storey, Creative Intelligence
"I've been reading five different articles about employee retention strategies. Help me identify the common themes, contradictions, and patterns across all these sources. What are the key principles that emerge when you synthesize this information?"
— Greg Storey, Creative Intelligence