“customer service is no longer about telling people how great you are. It’s about producing amazing moments in time, and letting those moments become the focal point of how amazing you are, told not by you, but by the customer who you thrilled.”
"a white label Social Rewards & Analytics Platform"
A humorous, yet accurate take on the difference between Google's efforts at social software and those more successful in the space (Facebook, Twitter, Foursquare etc.)
Google's (very long) in depth view of online and offline social networks and what they have learned.