A weekly video round-up of China’s media and advertising industry. It provides a good view into niche marketing and the country’s advertising markets. Episodes include “Tiger Mom Consumers”, “Working with Weibo”, “Why Facebook Won’t Win in China” and “China’s Most Valuable Brands”
I ran across this awesome video on Shanghaiist. It’s packed full of some interesting stats, culture and interpersonal behavior. There are a couple of translation issues in the video text and narration, but it’s pretty obvious when you see it.
It runs about 10 minutes long, so it’s a perfect way to spend a quick break during your day.
Note: The video doesn’t always load, so if you run into any issues, try pausing any adblock software you are using (this site doesn’t run ads, but the video has a short pre-roll ad). If that doesn’t work, you can try to watch the video on Shanghaiist or on Tudou.
“Stories put all the key facts into an emotional context,” Rosen said. “The information in a story doesn’t just sit there as it would in a logical proposition. Instead, it’s built to create suspense.” And the building blocks of all compelling stories, whether they’re told in person, in the pages of a book, or via actors on a screen or monitor, are challenge, struggle, and resolution. Here, then, is how you build a story: First … get your listeners’ attention with an unexpected challenge or question. Next … give your listeners an emotional experience by narrating the struggle to overcome that challenge or to find the answer to the opening question. Finally … galvanize your listeners’ response with an eye-opening resolution that calls them to action.
Wow, this is a helluva read. Adding it to Instapaper.