More protein than beef. More omegas than salmon. Tons of calcium, antioxidants, and vitamin B. In their secret R&D lab, the scientists at Beyond Meat concocted a plant-protein-based performance burger that delivers the juicy flavor and texture of the real thing with none of the dietary and environmental downsides.
Food & Drink
I love watching the process of creation, whether it’s pixels or fermentation. While I enjoy a good scotch, bourbon has become my liquor of choice, as it doesn’t carry the blunt hammer of peat. I’ve seen a couple of documentaries on the creation of scotch, so it’s neat to compare the processes and the liquid each produces.
The strategy works, Metropoulos says, because he can think more creatively and devote more attention to a brand’s future than its overextended conglomerate owners could. “We move quickly,” Dean told Time magazine last year. “We don’t like to be slowed down with analytics or bureaucracy.
“We mistakenly think that harder foods contain fewer calories, and those mistakes can affect our belt sizes.”