Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.
Nir Eyal and Ryan Hoover in Hooked
I lead teams at the intersection of strategy and design. Autodidact. Polymath. Barbecue acolyte. I start fires (the good kind).
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.
Nir Eyal and Ryan Hoover in Hooked
“What is a government but an institutionalized method of making sure somebody else does all the work?
Brandon Sanderson in Mistborn Trilogy
They weren’t all true. But they all had truth.
Brandon Sanderson in Mistborn Trilogy
She had a taste for miracles and a sense of the absolute, but lacked the gift of imagination.
Maurice Druon in The Iron King
Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.
Nir Eyal and Ryan Hoover in Hooked
A classic paper by John Gourville, a professor of marketing at Harvard Business School, stipulates that, “Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”
Nir Eyal and Ryan Hoover in Hooked