Archives for April 2013
A great idea: “Sharing your purpose means being explicit about the place you ultimately want to take people and about the metrics you use for measuring success. By doing that, you elevate the dialog you can have with users and treat them with greater respect. You also bring them along for the ride, transforming future updates from arbitrary change to progress. “
Every so often I’m asked about my career path: “why the switch from coding and design to workflows and wireframes?”, “what prompted the jump from User Experience to Product Management?” or “why the move to the business-side of the house?”
It took me a long time to realize that my reason is simpler than my lengthy replies, outlining a cycle where I gained more control over the experience with each move, only to find that I didn’t have the final say. There was always someone else who would make the call, or could change something that I felt was in the best interest of the user.
Now, my answer boils down to this: I want the best possible experience for our users, and the only way to do that is to be the person who makes the final decision.
Many companies say user experience is critical, but until there are more of us in true, company-wide leadership roles, UX will not have its proper place at the table.