“provides insights into smartphone usage and mobile attitudes. Use it to create custom charts that will deepen your understanding of the mobile consumer and support data driven decisions in your mobile strategy.”
Archives for October 2011
A collection of vintage photos. via @pat_ramsey
via @bmsterling. Formats code snippets to maintain syntax highlighting in PowerPoint.
“Stories put all the key facts into an emotional context,” Rosen said. “The information in a story doesn’t just sit there as it would in a logical proposition. Instead, it’s built to create suspense.” And the building blocks of all compelling stories, whether they’re told in person, in the pages of a book, or via actors on a screen or monitor, are challenge, struggle, and resolution. Here, then, is how you build a story: First … get your listeners’ attention with an unexpected challenge or question. Next … give your listeners an emotional experience by narrating the struggle to overcome that challenge or to find the answer to the opening question. Finally … galvanize your listeners’ response with an eye-opening resolution that calls them to action.