The Guardian just released a news feed plugin for WordPress as a part of its Open Platform initiative, making it easy for anyone to post Guardian stories to their WordPress-powered site in full, images and all. They’re working on other platforms as well.
Oh, and did I mention ads? Because they’re including ads and performance tracking in the stories too.
This is smart on so many levels – when so many other publishers are trying to lock everything down, the Guardian sees the future and is going to make money from it.
If you aren’t familiar with The Guardian’s efforts on the Web, you should be. They have an absolutely amazing team of developers building out their platform, which includes a content API, politics API and curated data sets.
As they put it “Our vision is to weave the Guardian into the fabric of the Internet, to become ‘of’ the web rather than ‘on’ the web.”
[…] to lock everything down, the Guardian sees the future and is going to make money from it. – http://www.silverspider.com/2010/the-guardian-releases-a-newsfeed-plugin/ Of all the UK newspapers, The Guardian appears to be the one truly embracing the web – […]