people are rushing too quickly into hyped technology not understanding how to best use the tech. We’ve seen this throughout history with naive database implementations in the 1980s, the dot-com bust of the late ’90s, and the mobile web of the early 2000s. Whenever there is hype, we shuffled into the easy path, forcing the tech into the product without understanding its weaknesses. We are more worried about being left behind than actually doing something of value. We get there eventually, but only after understanding that we were asking the wrong questions. So many companies fail figuring this out.
