The Guardian just released a news feed plugin for WordPress as a part of its Open Platform initiative, making it easy for anyone to post Guardian stories to their WordPress-powered site in full, images and all. They’re working on other platforms as well.
Oh, and did I mention ads? Because they’re including ads and performance tracking in the stories too.
If you aren’t familiar with The Guardian’s efforts on the Web, you should be. They have an absolutely amazing team of developers building out their platform, which includes a content API, politics API and curated data sets.
As they put it “Our vision is to weave the Guardian into the fabric of the Internet, to become ‘of’ the web rather than ‘on’ the web.”