When the business model doesn’t match the user experience or… when nobody seems to understand what the business model is, the designer can’t know if they are helping or hurting the company by creating a better experience for the user.
Category Archives User Experience
The Business Model and User Experience
Thoughts on A Complete Experience
I recently posted a quote from Steve Ballmer discussing a key difference between Apple and Microsoft, which I titled A Complete Experience. Having spent a bit more time thinking about it, I thought I would capture some of those thoughts…
A Complete Experience
In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often…
In Search of Useful Prototypes
Dangerbird Prototype Screenshot
Normally a post describing a site launch doesn’t grab my attention, as they cover the same ground (base level descriptions of the design process, technologies used, how great the client is etc.). But the write-up the launch of…