“Three legally trained minds—a law student, a law enforcement officer, and a federal judge—each heard the word fuck and suddenly lost the ability to calmly, objectively, and rationally react. If fuck has power over these people, what are the limits of its influence? Three consonants and a vowel ordered one way—“fcuk”—is a multi-million dollar designer label coveted by many worldwide. With the slightest of alterations, f-u-c-k becomes so forceful that its utterance can land you in jail. What transforms these four letters into an expletive of such resounding power?”