People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
Steve Jobs in The Guts of a New Machine
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Good quote. Design is so much more than colors and pictures. It’s integral to nearly every aspect of making anything.
Definitely. I do my best wherever I work to ensure that design is included as early in the process of product creation as possible. People are amazed at how many problems are so easily solved by design, when they would require so much more work to find atechnical or business process solution.